brand identity and brand strategy

Branding & Logo Design

Your brand is your customers' gut feeling about your product, service, and company. A great logo design tells the right story about you and can become a touchstone in your customer's life.

Your logo is a visual representation of your company

It tells the story of who you are and how you make your clients' lives better


Case Studies

Some brands I've carefully curated in BC and overseas

Vacation Rental Branding

Exponential growth demands professional branding. For this Kelowna company, a new visual approach was a key differentiator in leveling up their business.

Services rendered:

  • Branding
  • Brand guidelines
  • Business cards
  • Web design
  • Company materials

Contact me for full details

Vancouver Developer Rebranding

Standing out in the real estate world means sticking by your company values, which is what we accomplished with this rebranding project for this boutique Vancouver developer.

Services rendered:

  • Branding
  • Brand guidelines
  • Business cards
  • Web design
  • Outdoor signage

Contact me for full details

New Development Branding

How do you sell 18 development lots in Panama? Market research, defining the target audience, and accurate goal setting.

Services rendered:

  • Branding
  • Business cards
  • Web design

Contact me for full details

Other Branding Projects

The process

Step One: Understand


This phase will act as a cornerstone for the entire project, so it's the most important. The discovery phase is all about me understanding your business goals so that I can offer you the most personalized service possible.

Client interview and survey

Market research

Competitor analysis

Step Two: Create Brand Strategy


Once we've identified your business goals and general direction, it's time to bring everything together in a cohesive way. Your vision and mission statements will act as the pillars of your business and help you share your story with your customers.

Vision and mission statements

Brand tagline

Brand story

Mood boards

Step Three: Create Visuals


This is the most exciting part of the project because you get to experience your brand visually. You get to see your company's crest, which your customers will use as a measure of excellence when they think about you.

Primary logo, alternate logo, submark


Colour palette

Business card design

Brand guidelines document

Brand mock-ups

Step Four: Show Up For Your Customers


Delighting your customers means you don't have to compete with anyone else to get business. It means your customers choose you because they truly believe in your business. To them, you are the best and only option. My goal is to get you there.


Brand pattern

Custom backgrounds

Brand photography

Brand video

Branding + Website + SEO

The complete marketing package for your business that covers all your bases.

Frequently Asked Questions

Why should I invest in branding?

Branding creates a unique identity for your business, setting you apart from your competitors and making it easy for your customers to recognize you. A strong brand also makes your business more trustworthy and credible, which in turn gets your customers' loyalty and recurring business.

Why should I work with you vs an agency?

I only focus on a handful of clients at a time, allowing me to provide the most tailored and dedicated support. Being located in Kelowna also gives me the opportunity to meet my clients in person. When you work with me, you get 120% of my effort because I put my heart and soul in everything I do.

What are Brand Guidelines and why are they important?

Brand guidelines are a set of rules and specifications that define how your brand should be used once it's in your hands. The Brand Guideline document inlcudes details like logo usage, color palettes, typography, tone of voice, and more. Using these guidelines, you no longer have to rely solely on the designer to maintain brand consistency. It empowers you to maintain control and effectively communicate your brand's essence and values, regardless of who is working on your marketing materials.

Do you offer packages or service bundles?

Yes! My passion is to elevate your business, and the best way to do that is to take a comprehensive approach. I offer Website + Marketing + Brand Development packages that bundle the most essential services together to give you the best possible deal. This package is the best way to get online with a solid brand and get you in front of your clients fast.