brand identity and brand strategy
Branding & Logo Design
Your brand is your customers' gut feeling about your product, service, and company. A great logo design tells the right story about you and can become a touchstone in your customer's life.
Your logo is a visual representation of your company
It tells the story of who you are and how you make your clients' lives better
Case Studies
Some brands I've carefully curated in BC and overseas
Vacation Rental Branding
Exponential growth demands professional branding. For this Kelowna company, a new visual approach was a key differentiator in leveling up their business.
Services rendered:
- Branding
- Brand guidelines
- Business cards
- Web design
- Company materials
Contact me for full details
Vancouver Developer Rebranding
Standing out in the real estate world means sticking by your company values, which is what we accomplished with this rebranding project for this boutique Vancouver developer.
Services rendered:
- Branding
- Brand guidelines
- Business cards
- Web design
- Outdoor signage
Contact me for full details
New Development Branding
How do you sell 18 development lots in Panama? Market research, defining the target audience, and accurate goal setting.
Services rendered:
- Branding
- Business cards
- Web design
Contact me for full details
Other Branding Projects
The process
Step One: Understand
Discover
This phase will act as a cornerstone for the entire project, so it's the most important. The discovery phase is all about me understanding your business goals so that I can offer you the most personalized service possible.
Client interview and survey
Market research
Competitor analysis
Step Two: Create Brand Strategy
Define
Once we've identified your business goals and general direction, it's time to bring everything together in a cohesive way. Your vision and mission statements will act as the pillars of your business and help you share your story with your customers.
Vision and mission statements
Brand tagline
Brand story
Mood boards
Step Three: Create Visuals
Deliver
This is the most exciting part of the project because you get to experience your brand visually. You get to see your company's crest, which your customers will use as a measure of excellence when they think about you.
Primary logo, alternate logo, submark
Typography
Colour palette
Business card design
Brand guidelines document
Brand mock-ups
Step Four: Show Up For Your Customers
Delight
Delighting your customers means you don't have to compete with anyone else to get business. It means your customers choose you because they truly believe in your business. To them, you are the best and only option. My goal is to get you there.
Copywriting
Brand pattern
Custom backgrounds
Brand photography
Brand video
Branding + Website + SEO
The complete marketing package for your business that covers all your bases.
Frequently Asked Questions
Why should I invest in branding?
Branding creates a unique identity for your business, setting you apart from your competitors and making it easy for your customers to recognize you. A strong brand also makes your business more trustworthy and credible, which in turn gets your customers' loyalty and recurring business.
Why should I work with you vs an agency?
I only focus on a handful of clients at a time, allowing me to provide the most tailored and dedicated support. Being located in Kelowna also gives me the opportunity to meet my clients in person. When you work with me, you get 120% of my effort because I put my heart and soul in everything I do.
What are Brand Guidelines and why are they important?
Brand guidelines are a set of rules and specifications that define how your brand should be used once it's in your hands. The Brand Guideline document inlcudes details like logo usage, color palettes, typography, tone of voice, and more. Using these guidelines, you no longer have to rely solely on the designer to maintain brand consistency. It empowers you to maintain control and effectively communicate your brand's essence and values, regardless of who is working on your marketing materials.
Do you offer packages or service bundles?
Yes! My passion is to elevate your business, and the best way to do that is to take a comprehensive approach. I offer Website + Marketing + Brand Development packages that bundle the most essential services together to give you the best possible deal. This package is the best way to get online with a solid brand and get you in front of your clients fast.